Personalized SEO Plan
Every industry and business is different. We create and implement SEO strategies personalized to your individual business. We do not simply offer a generic check-list of monthly tasks to be completed.
Data Driven SEO
With your personalized SEO service package, we create regular reports and together we evaluate the reports to modify and improve our strategies based on the data in the reports to make sure your SEO plan and services benefit your business the most.
Local SEO Services
If your business sells products and services to customers who live and work near your business location – or if you service customers at their homes or businesses – your business must have a solid Local SEO strategy to make sure customers in your own neighborhood and city find your business first.
“If someone is looking for that unusual combination of graphic design + web design + site coding + SEO, Travis is THE guy I would send them to. He’s extremely knowledgeable on the technical stuff, but has really good artistic abilities.”Kevin Downey | Founder, Kickin' Ads
“I am so grateful for the work that Travis has done. The website is wonderful, my visibility is way up in terms of SEO, and my business has already increased as a direct result. I enthusiastically endorse and recommend Travis.”Aine Wendler | Wendler Piano Studio
Key components of every seo service package
All SEO service packages must start with basic seo strategies, no matter which SEO consultant you hire.
SEO Website Audit
The very first step of every SEO service is to evaluate your business’s current website, backlinks, and overall web presence to discover the “quick win” SEO service opportunities that will likely result in near-immediate results for your business and search engine rankings.
Getting to Know You
Client Discovery – Before we can create any type of SEO service plan or strategy for your business, we must get to know you, your business and your business goals. Every business is unique, and every SEO service package needs to acknowledge this fact.
One of the best ways to learn about your business and your industry is to research the businesses and individuals that compete with you online. We deeply research your competitors, their websites, and their online presence to help guide the development of your individualized SEO service strategy.
Keyword research involves mining your business’s website, your competitors’ websites, your planned content, historical keyword reports, your desired keyword phrases, Google autosuggest and trends, Google Analytics, Google Search Console, and Google Adwords. This keyword research data will help guide our SEO content strategy.
Technical SEO focuses on the ability of search engine spiders to crawl and index your website. Technical SEO strategies include improving website loading speed, improving the structure of the website, and providing users with a quality mobile friendly experience.
On-Page SEO strategies focus on the specific content of the web page service, product or idea that your business hope to rank in the search engine results. Many business websites are missing key components of basic on-pago SEO. This is one of the areas for “quick wins” at the very beginning of your SEO services.
Off-Page search engine optimization is not just about link-building and backlinks. Off-page SEO is about building your brands reputation and authority. This is an area where many websites who have hired off-shore SEO companies in the past are likely to see the biggest pain-points in their ongoins SEO service efforts.
Your business must be consistent in how it is represented online.Your business’s Name, Address and Phone number must appear exactly the same all across the internet – on every social media platform, every review website and in every business directory. We like to throw a W into the mix, as well – your Website’s URL should also be consistent.
Consistently creating new and valuable content for your website and potential customers is a key SEO strategy. Our top tip for a successful conent strategy – create content targeted at bottom of the funnel searchers, not for those at the top of the sales funnel.
By tracking the visitors to your website using Google Analaand other properties, we create and review reports on a regular basis. Using these reports, we can quickly modify and improve your SEO services and strategies on the fly.
Of course, this list includes only the basics of search engine optimization services. Your business’s individualized plan is much more in-depth in the types of services provided.
Services to compliment SEO
Modern day SEO services are robust and require a concert of services and techniques working together for your business to see quality and long-lasting results.
Inbound marketing focuses on attracting customers by being helpful, through content and interactions – rather interrupting the potential customer with an ad. With inbound marketing, potential customers find you through channels like blogs, search engines, and social media.
Content marketing focuses on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — with the ultimate goal to convince the customer to make a profitable action.
Social Media Management
Social media is a big part of a successful marketing campaign. Social media is all about building trust and community with your customers, not constantly pitching your products and services.
Email is still the most effective and highest converting marketing strategy around. Building a targeted email sign-up list is key to a business’s website success.
Marketing automation involves creating email marketing and lead nurturing tailored to the lifecycle stage of each lead. If a website visitor has downloaded your “top tips” checklist .pdf in the past, you would send that lead a series of “drip” style related emails. But, if they like you on Facebook and have visited certain pages on your website, you might want to change the messaging to fit their different interests.
Conversion rate optimization (CRO) is a system of strategies for increasing the percentage of visitors to your website who convert into customers – or more accurately, take an action on your website that you want them to take, such as: follow on Twitter, join email list, like on Facebook, fill out a contact form and more.
What is Search Engine Optimization?
SEO is the combination art and science of businesses and websites being found though search results by potential customers and clients.
When a potential customer searches for your products or services on Google (or other search engines – but let’s talk about Goggle and it’s 80% share of searches), it’s important they can find all the goodness, products, services and expertise your business and website has to offer.
I refer to SEO as an art because Google does not explicitly tell business owners which SEO strategies they need to implement to outrank their competition int he search results – and they have more than 10,000 ranking signals!
In the olden days of SEO, a website owner could just stuff a bunch of keywords for the services and products they offered and voila – #1 on Google. Then, it became all about back-links from outside websites. A website that had a ton of back-links could easily hit #1 in the Google search results.
The days of spammy SEO services and lazy SEO practices are far behind us.
SEO has greatly evolved along with the evolution of Google. No longer are customers confined to their desktop computer. 60% of all searches come from a mobile device and Google knows what we – the searchers – want. We don’t want a pizza shop all the way on the other side of town. We want a restaurant that can deliver pizza quickly to our front door. Google’s goal is to give the searcher exactly what they’re looking for as quickly as possible. Google is very smart. The Google search results algorithm uses “context clues” on steroids (or latent semantic indexing if you’re nerdy) to determine exactly what the searcher needs, as well as to determine exactly what the content on a webpage means.
No longer can a website simply stuff keywords into their webpages and go get a bunch of low-quality link-backs. Today’s SEO requires greater strategy, effort and higher quality website content. Today’s SEO services require a combination of technical SEO, on-page SEO, offsite SEO and local SEO along with additional digital marketing strategies like content marketing, social media marketing, inbound marketing and email marketing.
Successful SEO strategies take dedication from the small business owner, working alongside their SEO consultant.
Is SEO right for my business?
Search engine optimization is not a quick-fix digital marketing strategy, SEO takes time. We ask for a six month commitment from our small business SEO clients because SEO is a long-term marketing strategy. A solid SEO strategy takes time to see big results, but results from SEO strategies are much stronger and longer-lasting than every other digital marketing strategy combined.
When you’re shopping for a SEO company to create and manage your SEO services, run fast in the opposite direction if any SEO company guarantees 1st page Google search results. Guaranteeing 1st page results is a clear sign that this SEO company practices unethical black hat SEO techniques. Your website may see instant search ranking results, but it won’t be long before Goolge catches you and your website will be heavily penalized – many times resulting in your business’s website being completely removed from the Google search results.
No matter how good your SEO consultant may be, you – the business owner – must put in just as much work into creating and implementing a successful SEO strategy for the long-term well-being of your website and small business.
If you’re a business owner who can be dedicated in marketing your business and your business and website is in it for the long-haul, SEO should be your top digital marketing strategy to grow your business online now and into the future.
SEO Services Packages
There is no such thing as a one-size-fits-all SEO service package with a simple check-list of services to be provided each month.
WebWorks of KC develops SEO strategies and small business SEO packages for each client on a business-by-business basis. A huge part of a quality SEO plan is the ability to experiment, test, modify and improve the SEO strategy on the fly to create best fit strategies for each individual small business.
Of course, there are basic SEO strategies that must be implemented with every single small business SEO package. Every SEO service starts with a website audit of your current website and web presence to discover problems and opportunities. Search engine competition analysis is the next part of the process, followed by keyword research. After initial SEO research tasks are completed, we move into the process of creating your small business’s individualized SEO strategy, using a combination of SEO methods based on your monthly SEO budget – NAP (name, address, phone number) citations, on-page search engine optimization, off-site SEO, technical search engine optimization, content strategy, social media management, inbound marketing, email marketing, are all important strategies in modern-day SEO.
Once we’ve created an initial SEO strategy for your business, we will readdress the strategy regularly – always working on improving the SEO strategies to best benefit your business.
When shopping around, be weary of SEO companies who list simply check-list service packages on their website. There are some services that should be included in every SEO package, but many times a check-list service package uses strategies that don’t actually require any real work – or actual strategy.
How long does SEO take to “work”?
Search engine optimization is not a “quick fix” marketing plan. A quality SEO strategy does take time to take effect.
At WebWorks of KC, we ask for a 6 month SEO service plan commitment from our clients. We ask for this commitment for multiple reasons: SEO requires a lot of front-loaded work, ethical SEO takes time to see results because your website must build trust with Google, many times previous SEO strategies used by a business actually did more damage than good and need more time and effort to repair.
It’s impossible to say exactly how long it will take for each individual business to see results. That said, many times small businesses are likely to see results very quickly. When a small business has not implemented any SEO strategies – or poor SEO techniques – in the past, it is likely that many of the basic SEO strategies will result in immediate “small wins” for the business website’s search ranking results and website traffic.
Other times, a business may be starting from a deep hole – and it may take more than a year to start seeing solid results from a SEO strategy.
When you’re researching the right SEO consultant for your business, be apprehensive when a SEO company guarantees quick ranking results or guarantees 1st page Google search results rankings for highly competitive keywords in your industry.
When you’re starting a new SEO service for your business, a website and online presence audit is the first step. If your website’s SEO audit finds that any black hat, unethical, SEO techniques have been performed in the past – resulting in penalties for the website, driving it down in search results.
Ultimately, the answer is – it depends. Depending on your SEO service budget and the SEO health of your business website when entering a SEO service plan, your business could see immediate results, or it could take time. Of course, the bigger your SEO service budget, the more time a SEO consultant can dedicate to your project.
How much does SEO cost?
At WebWorks of KC we give 100% transparent pricing. All services we offer are billed at $125 per hour. We work with small businesses (and larger) who are eager to commit a minimum of $1000 per month to their SEO strategy for at least a six month period – or commit the same amount to a combination of digital marketing services.
When it comes to SEO consultants, you will discover a wide variety of rates and prices for SEO services. SEO pricing ranges greatly for many reasons, including: experience, expertise, the SEO firm’s team size, the SEO agency’s overhead and many other factors.
WebWorks of KC has been creating small business SEO strategies for nearly a decade, with a strong focus on content strategies for SEO and local SEO for small businesses whose customers are located near their stores and shops.
We bill in 15 minute increments, and we do not double-bill our clients for team meetings – many agencies charge per hour, per person who sits in on a SEO strategy meeting.